For paper 3, I thought about several different topic ideas, but the question that I landed on is why is there a need for creative design? I discussed this briefly in my first paper. But I think this is a very relevant idea to be explored with several subquestions to ask that will help give insight to the answer. What is the difference between the Target logo and the family run business or smaller company logo? How does a logo represent a company and how does having a memorable logo affect the company?
My audience will be the Phoenix designers specifically, as I will be addressing why we as designers should be not only creative, but stay relevant with the world we are in to better understand consumers and how to reach them. My form of publication will be through a video that I will post to Vimeo.com, then I will post a link within the Phoenix Designers Facebook group.
In the video, I discuss how companies branding is is a representation of themselves, what they stand for, using various books such as "Logo Design Love", "Communication/Interaction Design Theory" a video of a study done to show the subconscious associations between logos and other sources to back my thoughts. be talking to multiple different people, asking them to define a "logo" then have them play a few rounds of a App called "Logos Quiz" (above) on the iPad and iPhone, which takes sections of logos and asks what company name is that goes with the logo. The earlier rounds are fairly simple, mainly logos that are commonly seen, but as the levels progress, the logos become more difficult. I also have been collecting images of various communication articles ever since I started studying design that I plan on showing people, seeing if they can tell which logo is which, even if it has been distorted. For instance, the coffee mug to the right is from (can you guess where?) Starbucks. Even though the logo is nowhere clearly written out, the color and the location of the pixel blocks instantly think of Starbucks. I also want to talk to people about what they think of design, if there is anything that has stuck out to them.
I hope to address and emphasis the need for creative designs, not just making something quick and easy, but actually thinking about the purpose of design, to communicate an idea effectively. That is why creative design is a relavent discussion today.
That sounds like an interesting proposal there Laura. So I’m guessing the bulk of your proposal is going to appeal to the reader’s logos (Wait, did I just make a pun?). From what I read, your audience is going to be Phoenix designers, so your register is going to be formal for the most part, which doesn’t really need to appeal to one’s ethos. I don’t know, is there a possibility that your audience may be hostile for some reason? The evoking of ethos may be needed in that situation. And I’m guessing the bulk of your proof comes from the “Logo Design Love,” “Communication/Interaction Design Theory,” and the fact that creative logos are important to a company. With all that, it sounds like everything will be a success. Once again Laura, you have a well thought out essay.
ReplyDeleteDear Laura,
ReplyDeleteI love the company topic because that is such an IMPORTANT part of business advertising, everyone recognizes the golden arches=McDonalds. For example, in SuperSize me, the children know the McDonalds logo and characters more than the Presidents and some could not even recognize JESUS. Advertising of business logos on television especially have these new younger generations constantly see these images and have them engrained in their tiny little meatloaf brains. I feel that integrating some of these logos and commercials/videos would be good logos/pathos components to integrate. I like that you are focusing your audience being Phoenix designers, for that is a small group that is close to home and you could relate to. Your ethos of being a design student at ASU (not U of A) will help you address your audience and perhaps use some designer jargon (if there is any). All in all, I’m excited that you are doing a video and I’ll be excited to watch it next week.
-Joana Sipe